RSS

Tool

3/05/2008

Marketing english

to act on the price
market penetration
after-sales activities
market potential
after-sales service
market research
assisted brand identification
market segmentation
to be competitive
market share
to be out of stock
market size
behaviour pattern
market survey
blind product test
market test
brand equity
marketing goals
brand extension
marketing mix
brand loyalty
marketing plan
brand positioning
marketing techniques
brand preference
mass-market product
brand range
maturity phase
brand strategy
memory research
brand switching
merchandiser
brand value
minimarket
branded product
mission
buy for fun
multipack
buying frequency
niche strategy
buying habit
one-stop shopping
buying motivation
open question
call planning
own brand products
cannibalization
panel - consumer panel
cartel price
parallel import
case history
penetration index
cash and carry
perceived quality
certificate of guarantee
pilot scheme
chain of retailers
pilot shop
cluster analysis
pilot survey
commercial strategy
point of sale (POS)
competition
to position
competitive advantage
positioning
competitive products
potential market
competitiveness
premium price

competitor
prestige product
competitor profile
price competitiveness
consumer association
price limit
consumer panel
price perception
consumer survey
price/quality effect
convenience goods
price-sensitive buyers
convenience store
price-sensitive product
corporate identity
product image
corporate image
product life cycle
cost per call
product manager
cost per contact
product oriented
coverage
product policy
customer loyalty
product range
customer satisfaction
propensity to consume
customer service
psychological threshold
cut-throat competition
public relations (PR)
demand and supply curve
purchase headquarters
demand components
purchasing group
department stores
qualitative interview
discount superstores
qualitative research
display material
quality management
distribution
quantitative interview
distribution chain
quantitative research
distribution channel
random sample
distribution cost
random sampling
distributor
redemption
domestic market
redemption costs
driving effect
reference price
economic model
reference value
empirical research
registered trademark
entry barriers
repositioning
excess of supply
retail outlet
exhibition - show
retail prices
exhibition stand
retailer brand
exit barriers
sales analysis

experience curve
sales promotion
fashion product
sales response
first entry advantage
sales tactics
foreign dumping
sell-in activity
franchising
selling methods
free sample
sell-out activity
game theory
semiotic analysis
gap analysis
shop in the shop
group interview
shopping centre (GB) - shopping mall (US)
guided interview
single brand distribution
historical brand
social-economic factors
hypermarket
socio-economic characteristics
imitation
sole selling price
imitative effect
to
soundout the market
incentive price
specialised store
in-store survey
statistical survey
international competitiveness
sub-brand
interviewee - answering person
substitute products
introductory offer
supply curve
introductory stage
targeted distribution
key factor of success
taste test
to
launch a product
telephone research
law of demand and supply
trade fair
long term forecast
trade mark
loss leader price
trademark - brand name
loss of competitiveness
trend
mail-order company
unbranded product
mail-order sale
unfair competition
to
make a survey
unstructured interview
market amplitude - market scope
user
market analysis
value chain
market area
value system
market elasticity
variety store (GB) - variety shop (US)
market evaluation
wholesale stores
market expansion
wholesaler brand
market niche
win-win strategy
market oriented

Sale english

actual price : The price of any commodity which can be immediately sold or delivered
market supply - market offer
agency contract
maturity rate
agreed price
to meet a deadline
all-in price
missing goods
allowance - reduction
to negotiate
amount - sum
negotiation
amount of an invoice
net price
approximate price
non delivery
article - item
non-returnable packing
as per sample
old stocks - oddments
assortment - range
on account
assortment of sizes
on credit
back order - outstanding order
backlog of orders
order acquisition
order approval
to bargain over the price
order book : so dat hang
batch - lot of goods
order confirmation
business card (GB) - calling card (US) : danh thiep kinh doanh
order from catalogue
to buy by instalments (GB) - to buy on the instalment plan (US)
order processing
to buy for cash
packing charged at cost
to buy in bulk - to buy wholesale
packing excluded
to buy on credit
packing included
buyer - purchaser
to cancel an order
to pass an order
to cash - to collect
to pay in advance
cash before delivery
cash discount : bot gia tra som
payment by cheque : thanh toan bang chi phieu
cash on delivery(COD) (GB) - collect on delivery (US) : tra tien khi nhan hang
payment by instalments : tra dan, tra lam nhieu ky
cash sale : ban bang tien mat
payment in advance : tam ung, thanh toan truoc
cash with order
payment on account
catalogue (GB) - catalog (US)
point of sale - sales outlet
catalogue price
poor quality
price ceiling
claim - complaint
price decrease - price reduction
to collect a debt
price fluctuation
colour reference
price marked up by 10%
commercial agent
price range
commercial invoice
price recommended by the manufacturer
commercial letter
price reduction
commission - fee
price tag
company store - factory outlet
price/quality ratio
competitive price
pricing
complaints department
pro-forma invoice
complimentary - free
purchase invoice
to confirm an order
quality defect
contract of sale
quality standards
customer - client
quotation
customer assistance
to raise prices
customer portfolio
receipt
customer service department
reduction
cut in prices - lowering of prices
to refuse an order
date of expiry (GB) - expiration (US)
regular customer
date of receipt
representative office
deadline
retail price
defective - faulty
retail sale - retailing
del credere commission
retail trade - retailing
delay in delivery
retailer - retail dealer
delay of payment
runner
delayed delivery
sale - selling
delivery
sale by sample
delivery charges
sales commission
delivery date
sales department
delivery order
sales discount
discount on quantity
sales force
discount price
sales invoice
discount scale
sales meeting
to distribute
sales period
drop in sales
sales proposal
dumping price
sales returns
duty-free shop
sales target
to enclose
sales volume
enquiry - inquiry
salesman - seller
estimate
sample
everyday article
sample collection
exclusive agreement
sample only - of no commercial value
exclusive contract
sampling
exclusive right of sale
second-hand
execution of an order
second-hand items
ex-factory price
second-rate
seconds
exportation - export
to sell by sample
extension of payment
to sell in bulk
factory price
to sell off
faulty goods
to sell on commission
first choice
to sell out
to fix a price
to sell wholesale - to wholesale
for sale
selling expenses
foreign branch
settlement of the invoice
free gift - complimentary gift
shop - store (US)
free trial
shopkeeper
full price
slump in prices
goods
sold
goods in stock
sole agency
goods on consignment
sole agent
to grant a delay of payment
solvency
to grant a discount
special offer
to guarantee (GB) - to warrant (US)
specified price
guaranteed free of faults
spot goods - on-the-shelf goods
illustrated catalogue
steady prices
immediate delivery
sub-agent
to import
to submit an invoice
import licence
suggested price - recommended price
importation - import
to supply
importer
to suspend payments
to increase sales
temporary import
intermediary - middleman
terms of payment
to invoice
terms of sale
invoice - bill
time of delivery
invoice price
top quality
to keep prices down
trade practices
lead time
trade price
list price
trial order
loss of customers
unit price
to lower prices
unsold
low-quality
wholesale
lump sum price
wholesale discount
to make a delivery
wholesale price
to make an estimate
wholesale trade
market prices
wholesaler

Improve vocabulary


Vocabulary trees help provide context. Once you've mapped out a few vocabulary trees, you'll discover yourself thinking in vocabulary groups. When you see a cup your mind will quickly relate such words as knife, fork, late, dishes, etc.