Marketing english

to act on the price
market penetration
after-sales activities
market potential
after-sales service
market research
assisted brand identification
market segmentation
to be competitive
market share
to be out of stock
market size
behaviour pattern
market survey
blind product test
market test
brand equity
marketing goals
brand extension
marketing mix
brand loyalty
marketing plan
brand positioning
marketing techniques
brand preference
mass-market product
brand range
maturity phase
brand strategy
memory research
brand switching
merchandiser
brand value
minimarket
branded product
mission
buy for fun
multipack
buying frequency
niche strategy
buying habit
one-stop shopping
buying motivation
open question
call planning
own brand products
cannibalization
panel - consumer panel
cartel price
parallel import
case history
penetration index
cash and carry
perceived quality
certificate of guarantee
pilot scheme
chain of retailers
pilot shop
cluster analysis
pilot survey
commercial strategy
point of sale (POS)
competition
to position
competitive advantage
positioning
competitive products
potential market
competitiveness
premium price

competitor
prestige product
competitor profile
price competitiveness
consumer association
price limit
consumer panel
price perception
consumer survey
price/quality effect
convenience goods
price-sensitive buyers
convenience store
price-sensitive product
corporate identity
product image
corporate image
product life cycle
cost per call
product manager
cost per contact
product oriented
coverage
product policy
customer loyalty
product range
customer satisfaction
propensity to consume
customer service
psychological threshold
cut-throat competition
public relations (PR)
demand and supply curve
purchase headquarters
demand components
purchasing group
department stores
qualitative interview
discount superstores
qualitative research
display material
quality management
distribution
quantitative interview
distribution chain
quantitative research
distribution channel
random sample
distribution cost
random sampling
distributor
redemption
domestic market
redemption costs
driving effect
reference price
economic model
reference value
empirical research
registered trademark
entry barriers
repositioning
excess of supply
retail outlet
exhibition - show
retail prices
exhibition stand
retailer brand
exit barriers
sales analysis

experience curve
sales promotion
fashion product
sales response
first entry advantage
sales tactics
foreign dumping
sell-in activity
franchising
selling methods
free sample
sell-out activity
game theory
semiotic analysis
gap analysis
shop in the shop
group interview
shopping centre (GB) - shopping mall (US)
guided interview
single brand distribution
historical brand
social-economic factors
hypermarket
socio-economic characteristics
imitation
sole selling price
imitative effect
to
soundout the market
incentive price
specialised store
in-store survey
statistical survey
international competitiveness
sub-brand
interviewee - answering person
substitute products
introductory offer
supply curve
introductory stage
targeted distribution
key factor of success
taste test
to
launch a product
telephone research
law of demand and supply
trade fair
long term forecast
trade mark
loss leader price
trademark - brand name
loss of competitiveness
trend
mail-order company
unbranded product
mail-order sale
unfair competition
to
make a survey
unstructured interview
market amplitude - market scope
user
market analysis
value chain
market area
value system
market elasticity
variety store (GB) - variety shop (US)
market evaluation
wholesale stores
market expansion
wholesaler brand
market niche
win-win strategy
market oriented